Zynga Inc. Strategy - No hard to play No hard to pay

This is not all Zynga Inc. strategy - but makes fully understand they way to work. Anyone who interested in creation game platform like Zynga game platform - think about users - that they all will be pay - not now - but in future.

The first - no hard to pay - this is one important thing - absolutely translated also and on Apple iOS Store - users not pay first time then they start to play in game - they pay latter - then they decide to pay for in-game content or for hiding advertising banners. Then they start use theirs iOS devices firstly - needed add the credit card summary for fist time use iOS Store – and this is important, this is helping to induce users to spontaneous buying. Second reason in iOS or other mobile stores is the cost! If the cost not large – or logical – very small – do not grudge to pay! And All this is named - no hard to pay! And Zynga Inc. used It!

No hard to play – it's means – not need super game device or next-gen console or specific large downloading software and it's need to run on all targeted platforms – all that the possible to accept(normally in Browsers)!

And – no hard to play – is social and integrated in best social platform in the World now – Facebook.com. For many people – normal casual Internet users – Facebook not only social-oriented platform for communication and also - Window in World of Internet. Facebook.com is comfort and very common place for start Use Internet in every new day (users normally do not need something – always is on their eyes – this is Advertising in work!) And in this comfort environment - always here – in Zynga games! And this is means - no hard to play! And still some adds – this style of games - do not difficult or hardcore is will be more simple – for more auditory - for more players – for more instance buying and spontaneous pay. 
Not so much - i think this is will be next one Zynga strategy! But is true today! It is in game stuff not so much – and I play it – I game it - I buy it – I am Zynga Zombie! – this is their audience(or they try to find their Zombie people))!

P/s Article written after Zynga IPO. You still think this is cool strategy?) They think - yes!