вторник, 14 февраля 2012 г.

Fair Fail In Social Marketing&Searching

Is It Fair Fail Or Not? This introduction for future large publication (Marketing&Searching) what maybe i am will not write! Why? Maybe Marketing is not Searching today. Why? Maybe we are have not enough knowledge's for understand their interrelation///.

Marketing
All new systems and services try to accumulate you personal or not so personal information and try to use it - and is it normally named - Direct Marketing.

And All new systems and services try to accumulate information of your search for personal search instruments and for Personal Marketing, normally named - Direct Marketing.

Searching
The search services (like http://www.stumbleupon.com/, http://hunch.com) - in reality sale your personal search (just like  G+)  - but not say you this information. In reality social services (like G+) used you. Why?

The BRAND's and Sales
The BRAND formalize society services (like http://spredfast.com/ ) use social technologies for GOOD formalizing BRAND society. (Any commercial organization on their services - may delete not good comments or not good reviews make it different RealPeople and share NotReal information make it NotReal people.)

The Goods services (like http://market.yandex.ru/) (try to solve problem of BRAND society services).
But, here - you find prepaid recommendations - because commercial firms always will be pay for their advertising - is it normal - but so many People in Internet do not understand this principles! All this Real People Imposed by BRANDs. 

And (like Groupon) services - to sale something - that is not exist in real world! All Small Firms - who not have their personal sale services - fall in their system - where Users do not understand - why Your service "NotSoCool" and why - You sale only 5 positions instead of 1000! Instead of One Good Promotion you make another and another - but people still not buy your goods without New Promotion.

And... Your Firm Start Lie your customers about you goods and about your services - just like Groupon and others - not so popular coupon services. 

And this is Fail. Not today Fail - only Future Fail - is it maybe your Future Fail? 
Not G+ or Groupon Future Fail! This Fail only you - the BRAND company!


p/s why Fair? You still will be Cool Company - you only need Lain Like Others, do not make BRAND's, only sale something (maybe something that not have real cost) 

- Like Old Gold Times - 
"Sale Rock land at value as Gold land - This is WILD WILD WEST baby!"